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The Selling From the Heart podcast is your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling.

You've joined a global community of sales professionals that are dedicated to being genuine, authentic, and doing the hard work. We call this selling from the heart!

Each week you'll receive a 20-30 minute episode that you can listen do during your drive time or commute. Full of practical ideas, we promise to challenge you to the core. 

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Your Co-Hosts

Larry LevineLarry Levine


With 27 years of in-the-field B2B sales experience in the technology industry, Larry knows what it takes to be successful. He’s successfully sold office technology, document management solutions, and managed services to customers ranging from up-and-down the street accounts for Fortune 500 companies.

After a conversation with a current customer about LinkedIn, Larry became fascinated with this emerging network of business people. He started experimenting with LinkedIn in his copier sales process. During this time, he learned from trial and error what works and what doesn’t work

In the fall of 2013 Larry accepted a new challenge as a major account rep for a Japanese OEM in Los Angeles, one of the most competitive markets in the world. He walked into a zero base territory with no MIF to flip. Using his LinkedIn sales strategies he booked $1.3 million in hardware sales in 2014 and left behind a $1.6 million pipeline for the next rep to develop.

Now Larry coaches B2B sales professionals to do what he did. Since 2015 Larry has coached both quota-busting tenured reps and green millennials just beginning their careers. Both appreciate the practical nature of his coaching.

Darrell Amy


Darrell Amy brings 23 years of technology industry sales and marketing experience. Having coached hundreds of solutions reps in how to uncover business problems, he helps major account reps talk intelligently about business and financial issues. He also helps reps develop professional writing and presentation skills.

Darrell’s career began in 1993 with Lanier where he was a sales rep, sales manager, and branch manager. He sold his first document management system in 1995 and landed his first major account the following year. Next, he was a district sales manager for a Japanese copier OEM. While there he became DSM of the year after helping to land a large healthcare account. He also became fascinated with document management technology.

Passionate about solution selling, Darrell has trained thousands of sales reps in how to drive business-level conversations, uncover business problems, and analyze workflows. 

Today, Darrell helps enterprise companies develop solutions selling programs. He also founded Convergo, an agency helping technology companies integrate digital marketing with sales.